Pathfinder crawls your site, maps your complete customer journey, identifies every gap, and writes the missing pages — in your voice, in three minutes. Dave then routes every visitor to the right next step, automatically, forever.
MAP = Manual Audit of Pathfinder. Until the automated platform launches (AppSumo, Q3 2026), our team runs the full Pathfinder framework on your site by hand — same output, same framework.
Most professional service websites cover stages 1 and 4. Everything in between — where conversions actually happen — is missing.
Blog posts, landing pages, explainers.
Case studies, testimonials, comparisons.
Calculator, pricing page, ROI tool.
Contact form, booking, trial signup.
Onboarding guide, getting started, FAQ.
Referral programme, reviews, case studies.
Most professional service businesses have a homepage, a services page, and a contact form. The entire middle of the customer journey — consideration, trust-building, objection-handling — is simply missing.
Consultants charge $1,500–$2,500 to manually audit this and produce a journey map. They take two weeks. They deliver a PDF you file away. Nothing changes.
Pathfinder does the same audit in three minutes, identifies every gap, and then writes the missing pages for you — in your own voice, ready to publish.
visitors to a professional services website leave without taking any action. No form. No call. No enquiry.
typical cost of a manual customer journey audit from a digital marketing consultant. Pathfinder: $197.
from URL submission to complete journey map with gap analysis and AI-written content drafts.
Paste your URL. Get a complete 6-stage customer journey map. See every gap between your traffic and your conversions — then generate the missing content.
One connection to any website. Dave reads every page visit in real time and serves the contextually correct next step — using AI, not rule trees you build manually.
Pathfinder finds the gaps. Dave fills them. Run Pathfinder once to build your journey map — then connect Dave to route every visitor through it, permanently.
Submit any website. Pathfinder crawls up to 500 pages across any CMS or platform.
Interactive map — which stages are covered, which are weak, which are missing entirely.
AI writes missing pages in your site's voice. Ready to publish. No agency required.
WordPress: install the plugin, enter your token. Any other platform: one paste in your settings. Under 2 minutes.
AI reads each visit in real time, detects the visitor's market, and serves the correct next step — in their terminology. Automatically. Forever.
ConvertBox is $495 for 10 sites ($49.50/site). It fires pre-written rules you build manually. There is no AI layer. There is no journey audit. Pathfinder doesn't exist at any competitor price point.
| Capability | Dave | ConvertBox |
|---|---|---|
| CTA generation | AI writes contextual copy per page, per visitor — no rules to build | You write every rule manually. Rule trees break when content changes. |
| Journey audit | Pathfinder included — full 6-stage map, gap analysis, content drafts Only us | Not offered at any price |
| Missing content written | AI drafts missing pages in your site's voice, ready to publish Only us | Not offered at any price |
| Platform compatibility | Any website — no plugin required | Any website |
| Microsoft Clarity | Behavioural overlay — rage clicks, scroll depth, session signals | No |
| BYOK | Your API key, your LLM provider, your cost — no platform dependency | Proprietary platform, no key portability |
| Agency tier (9 sites) | $997 — $110.78/site Better value | $495 — $49.50/site (10 sites) · no AI · no audit |
AppSumo LTD launch — Q3 2026. Order a MAP (Manual Audit of Pathfinder) now at the same price. Every tier includes Pathfinder audit credits matched to your site allowance. AppSumo lifetime deal available at launch — pay once, same features, no annual renewal.
Web Minion enhanced mode: $19/month — unlocks at code 6. Live data, geo-localisation (UK/US/AU/CA), lead capture → CRM, HITM approval queue. Free for 6 months at code 6+. Optional — everything else works without it.
High-value enquiries lost to firms with better websites. Dave qualifies visitors 24/7 — in their own terminology, automatically.
Clients won't fill in a form. Dave qualifies and routes them before you see the enquiry — no friction, no delay.
Buyers browse out of hours. Dave is there when you're not — in their language, for their market.
Appointment booking friction, no patient journey. Pathfinder maps every gap. Dave converts browsers into booked patients.
High trust threshold, long consideration cycle. Pathfinder identifies exactly where confidence breaks down.
If your site has traffic but not enquiries, Pathfinder finds exactly why — and Dave fixes it while you sleep.
The automated platform launches on AppSumo in Q3 2026. Until then, our team runs your Pathfinder audit manually — same output, same framework, 48-hour delivery. Flat $197.