Meet Dave — by Agent Smith

The website audit consultants charge $2,000 for.
Automated.

Pathfinder crawls your site, maps your complete customer journey, identifies every gap, and writes the missing pages — in your voice, in three minutes. Dave then routes every visitor to the right next step, automatically, forever.

Order your MAP — $197 Try the live demo →

MAP = Manual Audit of Pathfinder. Until the automated platform launches (AppSumo, Q3 2026), our team runs the full Pathfinder framework on your site by hand — same output, same framework.

✓ 48-hour delivery ✓ Flat fee — no retainer ✓ Money back if nothing actionable
meetdave.uk/demo ↗
01
Awareness
—
02
Consideration
—
03
Intent
—
04
Conversion
—
05
Adoption
—
06
Advocacy
—
READY
0%
6-stage customer journey framework ◆ UK · US · AU · CA geo-localisation at the edge ◆ Mistral · Claude · ChatGPT BYOK — your key, your cost ◆ 500 pages crawled per audit ◆ Web Minions — AI routing at Cloudflare edge ◆ AppSumo LTD — Q3 2026 launch ◆ 6-stage customer journey framework ◆ UK · US · AU · CA geo-localisation at the edge ◆ Mistral · Claude · ChatGPT BYOK — your key, your cost ◆ 500 pages crawled per audit ◆ Web Minions — AI routing at Cloudflare edge ◆ AppSumo LTD — Q3 2026 launch ◆
The problem

Your website has traffic.
It's not converting.

Most professional service websites cover stages 1 and 4. Everything in between — where conversions actually happen — is missing.

01

Awareness

Blog posts, landing pages, explainers.

02

Consideration

Case studies, testimonials, comparisons.

03

Intent

Calculator, pricing page, ROI tool.

04

Conversion

Contact form, booking, trial signup.

05

Adoption

Onboarding guide, getting started, FAQ.

06

Advocacy

Referral programme, reviews, case studies.

Most professional service businesses have a homepage, a services page, and a contact form. The entire middle of the customer journey — consideration, trust-building, objection-handling — is simply missing.

Consultants charge $1,500–$2,500 to manually audit this and produce a journey map. They take two weeks. They deliver a PDF you file away. Nothing changes.

Pathfinder does the same audit in three minutes, identifies every gap, and then writes the missing pages for you — in your own voice, ready to publish.

Most

visitors to a professional services website leave without taking any action. No form. No call. No enquiry.

$2,000

typical cost of a manual customer journey audit from a digital marketing consultant. Pathfinder: $197.

3 mins

from URL submission to complete journey map with gap analysis and AI-written content drafts.

The suite
01 — The Pathfinder engine

Diagnose.

Paste your URL. Get a complete 6-stage customer journey map. See every gap between your traffic and your conversions — then generate the missing content.

  • ↗ Crawls up to 500 pages — any CMS or platform
  • ↗ Maps content against 6-stage framework — Awareness · Consideration · Intent · Conversion · Adoption · Advocacy
  • ↗ Identifies structural gaps, broken paths, missing CTAs
  • ↗ Writes missing pages in your site's own voice
  • ↗ Microsoft Clarity integration — behavioural overlay
  • ↗ Prioritised action list — quick wins first
  • ↗ BYOK — your AI key, your cost, your data
02 — Dave

Activate.

One connection to any website. Dave reads every page visit in real time and serves the contextually correct next step — using AI, not rule trees you build manually.

  • → Works on every major platform — one-click for WordPress
  • → Not Clippy — Dave is your site's discreet AI butler. No popups, no pestering
  • → Mistral (EU/GDPR) · Claude (copy quality) · ChatGPT (generalist)
  • → BYOK — your API key, no platform lock-in
  • → HITM mode — approve new CTAs before they go live
  • → Post-adoption mode — routes clients, not just prospects
  • → Preview mode — walk your site as a first-time visitor
⟶

Pathfinder finds the gaps. Dave fills them. Run Pathfinder once to build your journey map — then connect Dave to route every visitor through it, permanently.

The process

From URL to converting website
in five steps.

01
Pathfinder

Paste your URL

Submit any website. Pathfinder crawls up to 500 pages across any CMS or platform.

02
Pathfinder

Get your journey map

Interactive map — which stages are covered, which are weak, which are missing entirely.

03
Pathfinder

Generate missing content

AI writes missing pages in your site's voice. Ready to publish. No agency required.

04
Dave

Connect Dave

WordPress: install the plugin, enter your token. Any other platform: one paste in your settings. Under 2 minutes.

05
Dave

Dave routes every visitor

AI reads each visit in real time, detects the visitor's market, and serves the correct next step — in their terminology. Automatically. Forever.

vs ConvertBox

ConvertBox shows popups.
Dave thinks.

ConvertBox is $495 for 10 sites ($49.50/site). It fires pre-written rules you build manually. There is no AI layer. There is no journey audit. Pathfinder doesn't exist at any competitor price point.

Capability Dave ConvertBox
CTA generation AI writes contextual copy per page, per visitor — no rules to build You write every rule manually. Rule trees break when content changes.
Journey audit Pathfinder included — full 6-stage map, gap analysis, content drafts Only us Not offered at any price
Missing content written AI drafts missing pages in your site's voice, ready to publish Only us Not offered at any price
Platform compatibility Any website — no plugin required Any website
Microsoft Clarity Behavioural overlay — rage clicks, scroll depth, session signals No
BYOK Your API key, your LLM provider, your cost — no platform dependency Proprietary platform, no key portability
Agency tier (9 sites) $997 — $110.78/site Better value $495 — $49.50/site (10 sites) · no AI · no audit

Dave is best for:

  • SME professional service businesses — law firms, accountancy firms, property professionals, consultancies
  • Agencies running journey audits for clients as a productised service (Scale tier)
  • SumoLings building or growing a client base who want an unfair advantage over competitors still using popups
  • Solo founders and indie hackers who can't afford a $2,000 consultant but need the same output
  • Anyone who wants AI to handle routing decisions — not rule trees they have to maintain forever
  • Businesses where one client is worth $500–$50,000+

ConvertBox may suit you better if:

  • You have a large team who wants manual control of every CTA rule
  • You run high-volume B2C e-commerce with complex segmentation rules
  • You already have a full journey map and just need a popup layer
  • You're comfortable building and maintaining rule trees as your site evolves
Pricing

Simple annual pricing.
Cancel anytime.
Or grab the LTD.

AppSumo LTD launch — Q3 2026. Order a MAP (Manual Audit of Pathfinder) now at the same price. Every tier includes Pathfinder audit credits matched to your site allowance. AppSumo lifetime deal available at launch — pay once, same features, no annual renewal.

Currency
Starter
1 website · 1 Pathfinder audit
$99
per year · cancel anytime
  • 1 website
  • 1 Pathfinder journey audit
  • Dave AI routing
  • BYOK — any LLM provider
  • Works on every major platform
  • Free updates
Get Starter
Most popular
Growth
3 websites · 3 Pathfinder audits · Web Minion standby — edge layer ready to activate
$299
per year · cancel anytime
  • 3 websites
  • 3 Pathfinder journey audits
  • Dave AI routing
  • BYOK — any LLM provider
  • HITM approval workflow
  • Microsoft Clarity integration
  • Preview mode
  • Free updates
Get Growth
Scale
9 websites · 9 Pathfinder audits · white-label
$997
per year · cancel anytime
  • 9 websites
  • 9 Pathfinder journey audits
  • Dave AI routing
  • BYOK — any LLM provider
  • HITM approval workflow
  • Microsoft Clarity integration
  • Post-adoption routing mode
  • White-label option
  • Priority support
  • 45-min onboarding call
  • Free updates
Get Scale

Web Minion enhanced mode: $19/month — unlocks at code 6. Live data, geo-localisation (UK/US/AU/CA), lead capture → CRM, HITM approval queue. Free for 6 months at code 6+. Optional — everything else works without it.

Who it's for

Professional services that sell
through trust, not volume.

⚖️

Law firms

UK: Solicitors · US: Attorneys · CA: Lawyers

High-value enquiries lost to firms with better websites. Dave qualifies visitors 24/7 — in their own terminology, automatically.

📊

Accountancy firms

UK: Accountants · US/CA: CPAs

Clients won't fill in a form. Dave qualifies and routes them before you see the enquiry — no friction, no delay.

🏡

Property professionals

UK: Estate agents · US/CA: Realtors · AU: Real estate agents

Buyers browse out of hours. Dave is there when you're not — in their language, for their market.

🏥

Medical practices

UK: GP surgeries · US: Medical practices · AU: Medical centres

Appointment booking friction, no patient journey. Pathfinder maps every gap. Dave converts browsers into booked patients.

💰

Financial services

IFAs · Mortgage brokers · Financial advisors · Planners

High trust threshold, long consideration cycle. Pathfinder identifies exactly where confidence breaks down.

💼

Consultancies & agencies

Management consultants · Business coaches · Digital agencies

If your site has traffic but not enquiries, Pathfinder finds exactly why — and Dave fixes it while you sleep.

MAP — Manual Audit of Pathfinder

Order your Pathfinder
audit now.

The automated platform launches on AppSumo in Q3 2026. Until then, our team runs your Pathfinder audit manually — same output, same framework, 48-hour delivery. Flat $197.

MAP — Manual Audit of Pathfinder — What you get

  • Full site crawl (up to 500 pages)
  • Customer journey map
  • 6-stage gap analysis
  • AI opportunity overlay
  • 3 missing page content drafts
  • Priority action list
  • PDF report + Loom walkthrough
  • Microsoft Clarity check
$197
FLAT FEE · 48HR DELIVERY · NO RETAINER
Order your MAP — $197
✓ 48-hour turnaround ✓ Flat fee — no upsell ✓ Money back if nothing actionable ✓ UK & North America